"We need a new way to think about analytics. Analytics needs to be about fast, smart decisions”, said Tom Davenport. Yet, he said there is a problem with big data? What is next if we continue to call it big data — hellabyte, muchabyte, and lots of byte?

Storage capacity continues to grow, necessitating new labels for ever larger quantities of data. Beyond an exabyte (10¹⁸ bytes), we have the zettabyte (10²¹ bytes) and yottabyte (10²⁴ bytes), which follow the prefixes offered by the International System of Units (SI). In response both to the rapid growth of data and the proliferation of terms, some have suggested that we simply use “hellabyte," for “hell of a lot of bytes."

By one estimate, the amount of information created every two days on the Internet is equivalent that created between the dawn of civilization and 2003. MIT’s Andrew McAfee and others have actually proposed that we settle on “hellabyte” — as in, “helluva lot of data," to describe the next stage of the data deluge.

hellabyte
A hella big amount of computer data.