n. During a recession, the tendency for consumers to prefer home-based indulgences, such as cocktail parties and lavish dinners.
2009
The growing trend for consumers looking for cheaper ways to maintain the good life they have become accustomed to has led to a new term being coined — "homedulgence". …
The move to "homedulgence" is one way consumers can ride out the recession and it is predicted it will soon extend to many other areas of life, such as mix-your-own cocktails evenings and home dining clubs.
The move to "homedulgence" is one way consumers can ride out the recession and it is predicted it will soon extend to many other areas of life, such as mix-your-own cocktails evenings and home dining clubs.
2008
The recent economic downturn changed everything. Our behaviour is now influenced by price, according to more than 80 per cent of consumers. Discounters have doubled their share of the Irish grocery market. Thrift is a new form of sophistication. 'Homedulgence' (the stay-at-home-and-indulge culture) is in, again.
2008 (earliest)
A troubled economy, have-it-now culture, and the growth of premiumisation are creating a new high-end, high-touch home retail model that requires brands to rethink their attitude to design, delivery, service and personal after-care. Here the FL team unpack have-it-now retailing for the 'homedulgence’ generation.