I society
n. A society in which people emphasize independence and individuality.
More people are also turning away from the 'me' culture of the Eighties, in which success was synonymous with income, towards an 'I' society, in which people define themselves by what they do and how they live — rather than what they earn.
—Richard Thomas, “THE SOCIETY; 'Individuality, independence, identity and interactivity' are the traits of a new generation that has rejected the 'I'm all right' culture of the Eighties,” The Observer, April 04, 1999
The study, The I Society, aims to reveal how far the nation has progressed from the self-advancing "Me" society of the late 1980s to the "I" society of today which, the foundation maintains, covets independence and fulfilment.
—“More of us choose a solo route to working,” Evening Chronicle (Newcastle, UK), March 04, 1999
1992 (earliest)
At present, it's still wispy and diffuse, but the search for a separate identity is now in full swing," said Hans-Joachim Maaz, chief physician at a Protestant Church-funded psychotherapeutic clinic in the eastern industrial city of Halle and author of books on East-West differences. "It's driven by the insecurity and disappointment that is visible throughout eastern Germany now. There is a rejection of the competitive nature of the West, the 'I society' and the envy that's linked to it.
—Tyler Marchall, “New wall goes up in Germany,” Los Angeles Times, August 20, 1992
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