After more than six months of research on the words most hated by the media and those most commonly mis-used without definition or elaboration in technology company news releases, the Gable Group has launched jargonfreeweb.com to promote clarity in PR and provide a quick tool — the Jargonator — for measuring the jargon content of copy.

"The daily deluge is so bad many media have created bozo and jargon filters on their e-mail to automatically delete messages that contain words such as 'solutions, first, leading, cutting-edge, best, first mover, state-of-the-art, and end-to-end,'" said Gable.

While I'm at it, I wish the influence of the science-studies style, a kind of abbreviated allusiveness a la Donna Haraway, say, was less in evidence in Morton's prose—though it must be admitted that some of the book's most intriguing theoretical boundary crossings seem inspired by Haraway, so I'm inclined to excuse this kind of stylistic infelicity. Similarly, I wish the jargon filter had been set for a slightly finer grain.