Not every woman is currently in pursuit of a white-picket fence lifestyle, relationship of permanence, children, mortgage and scheduled date nights," says Noel Biderman, founder and CEO of AshleyMadison.com. "Many women are seeking adventure, and on a service like ours encountering older sophisticated men with the same 'no strings attached' mentality that creates the perfect match. Also it is very evident that this is not just a female thing, there are an increasing number of single men on AshleyMadison.com connecting with married women…we refer to them as 'MISTEResses'.

Mr. NEUMAN: I even say, you know, we call her a mistress, what do you call the man that she cheats with?
KOTB: Why are…
Mr. NEUMAN: There's not even a word in our vocabulary.
GIFFORD: Oh, we need a word.
KOTB: We know—we understand why some men cheat, what are you hearing about why…
GIFFORD: Misteress. Misteress.
KOTB: Misteress.
Mr. NEUMAN: Misteress. Thank you.

DEAR ANNIE You recently printed a letter from "Equal Rights in Michigan." She said a woman who has an affair with a married man is called a "mistress," but what do you call a man who has an affair with a married woman?…

Houston: How about "misteress"?