In the past few years, "mom cards" of all description have been showing up at baby groups, soccer fields and playgrounds. Some are printed with cutesy one-liners ("Get your mommy to call my mommy") while others are emblazoned with damask or leopard prints. But the basic information is the same: the mother's name, phone number and a job title such as Rugrat Wrangler or Annabelle's Mom.

Being a parent is a job in itself, which is exactly why Carrie Hendrix developed "mommy cards," business cards for parents. … Depending on the design chosen, some mommy cards come with a bit of ribbon snaked through them. It makes them stand out from the everyday card, Hendrix said.

Tracy Ottinger left behind her suits and business cards when she decided to become a stay-at-home mom. She didn't miss the suits, but she was frustrated at not having a convenient way to provide information about herself. She started making her own "mommy cards" that listed her job, "Mother of Jake and Eli," her address, phone numbers and e-mail address.