pay-per-read
n. A commercial publishing model in which readers view stories and books online and pay only for what they read.
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Etymology
Examples
1997
Lofty hopes for a more literate Internet through the "micropayment" pay-per-read concept will be tested with the debut this week of the new Web publishing venture Bylines.
—Art Kramer, “Web zine Byline to test its pay-and-read concept,” The Atlanta Journal and Constitution, September 03, 1997
1996
Finance. Will news be free, courtesy of advertisers or governments, or will we pay for it by the month? Or by the article?

Pay-per-read will be the growth segment as soon as micromoney catches on.
—Bob Metcalfe, “The future of Web news is shaping up, and it looks like PointCast,” InfoWorld, April 22, 1996
1989 (earliest)
It is midsummer, 2012 A.D., and the Rolling Stones are rolling once again for a 50th anniversary tour. …

Rolling Stone magazine (no longer sold on newstands, but serviced to pay-per-read home viewers) dedicated three successive covers to the Stones crisis.
—Mitch Potter, “How Keith Richards got the Stones rolling,” The Toronto Star, September 01, 1989