n. A young person who has grown up with, and is therefore entirely comfortable with, a world of screens, particularly televisions, computers, ATMs, cell phones, and so on.
The Net has become a powerful way to sell to youth, whether concerned parents like it or not. For most Gen Y kids — those born in North America after 1979 (about 60 million at last count) — technology is second nature. It's as if they come into this world with a game controller in one hand and a mouse in the other. They're referred to as generation wired, cyber tots, digital kids and screenagers, but what they really are is business. Big business.
—Michael Snider, “Hey, kids! Let's play adver-games!,” Maclean's, December 23, 2002
1994 (earliest)
Meanwhile, new magazines are rapidly being launched to target the home market. Oakland-based Blast Publishing Inc. is preparing to launch a major national magazine called Blast, which, according to Publisher Doug Millison, will be a "lifestyle magazine aimed at "screenagers', teenagers and twentysomethings that have grown up with PCs and video games."
—Tom Foremski, “Homes are prime PC frontier,” The San Francisco Examiner, June 19, 1994
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