n. A social media post with text, images, or video designed to entice the reader to share the post.
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In its short life, BuzzFeed has garnered almost as much criticism as it has readers. Competitors and media critics have panned the website as a manifestation of clickable sharebait on steroids.
—Stephen Hutcheon, “BuzzFeed, Ben Smith and how to harness the viral power of the bored-at-work brigade,” The Sydney Morning Herald, November 28, 2014
Behold, we have entered the age of share-bait: Content that exists only to be shared.
—Caitlin Dewey, “Forget click-bait. We’re living in the world of share-bait now.,” The Washington Post, August 27, 2014
2010 (earliest)
this article is social-media-share-bait
—Alen Todorov, “this article…,” Twitter, March 10, 2010
I created to see volume of traffic I could generate with TweetBait and see if clicks come from the wild in future.
—Brian Caldwell, “I created…,” Twitter, August 09, 2007