Tracking trends and seeking opportunities, I scanned the pages for demographic data — age groups within age groups. Am I a DINK (Dual Income, No Kids)? No, more like a SINK. Perhaps a PUPPIE (Poor Urban Professional)? Definitely not a SKIPPIE (School Kid with Income and Purchasing Power).

The same kind of marketing minds that brought you ''Preppies,'' ''Yuppies'' and ''Dinks'' (Dual Income, No Kids) now bring you the present-future focus of school supplies marketing — ''Skippies'' (School Kids with Income and Purchasing Power).