skyscraper ad
n. An advertisement that runs vertically down the side of a web page.
The site is also selling the popular, new skyscraper ad unit, which runs vertically down the right-hand of some interior pages.
—“Breaking News,” Advertising Age, May 14, 2001
2000 (earliest)
The biggest is the failure of the banner itself. Publishers are finally experimenting with new ad formats. These are already visible at sites such as, which frequently employs what is referred to as the tower or skyscraper ad.
—John C. Dvorak, “State of the Banner,” Forbes, December 25, 2000
Additionally, through the property, advertisers have access to powerful beyond the banner mechanisms, including opt-ins, newsletters, and pre-loaders, to effectively target their audience and reach consumers who are looking to be diverted and entertained, and thus are more open to advertising.
—“eUniverse's Named Number One Entertainment Site for April 2001 by Nielsen//NetRatings,” PR Newswire, June 05, 2001