Nefertiti did not have to contend with 'smartphone face’, the term coined by cosmetic doctors to describe the shortening of the neck muscles and pull on the jowls caused by spending hours looking down at laptops, mobiles and iPads.

A new ailment, characterized by sagging jowls and a drooping jawline, has been dubbed "smartphone face." It comes from repeatedly bending forward to peer at a hand-held device, doctors say.

A 'smartphone face', as explained by Dr Mervyn Patterson of the Woodford Medical group, is a new condition caused by spending too much time looking down into your phone. "If you sit for hours with your head bent slightly forward, staring at your smartphone or laptop screen, you may shorten the neck muscles and increase the gravitational pull on the jowl area, leading to a drooping jawline."