Kelly is one of 25 social entrepreneurs — do-gooders with business savvy as well as compassion — featured in 'The Business of Heart: How Everyday Americans are Changing the World' (Shadow Mountain, $ 19.95).

In the final chapter, Chamberlain reveals that he is waiting for the emergence of a new breed of business executive — social entrepreneurs who would be encouraged to commit themselves and their corporations to constructive attacks on social problems by changing the rules under which the corporations operate.