pp. Simultaneously performing multiple tasks using multiple screened devices.
The survey found that we own approximately four digital devices each, rising to five among Australian, German and UK respondents. This, combined with demand for TV and video content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ — the use of multiple digital devices at the same time.
We're quickly becoming a world of multitaskers. While you’re reading this, you might be watching TV or using a second device — smartphone, tablet or laptop. In a study of the multiscreening behaviors of audiences in 30 countries, the U.S. ranks first in stacking, spending on average 91 minutes a day watching TV while also doing something unrelated on a second device.
The other major social phenomenon driven by digital devices is ‘media stacking’. Half (49%) of people use their smartphones and tablets for completely unrelated activities while watching TV every week — such as surfing the net (36%), social networking (22%) or online shopping (16%).