adj. Relating to something — particularly a cartoon or movie character — that lends itself to being turned into a toy.
Spielberg and Lucas represented the triumph of the storyboard. By Jurassic Park (1993) the cast functioned as no more than tour guides and the blockbuster was more about its franchise, down to whether some films were more "toyetic".
—Chris Petit, “You'll never eat dog-meat in this town again,” The Guardian (London), November 20, 2004
Overall, the show saw fewer movie-related properties strutting out than in prior years, with only modest lines shown for such toyetic fare as The Hulk and The Cat in the Hat (Universal), X-Men 2 and Tomb Raider 2 (Fox), Finding Nemo (Disney/Pixar) and Looney Tunes: Back in Action (Warner Bros.), which are all set for 2003 launches.
—Becky Ebenkamp & Kenneth Hein, “American International Toy Fair,” Brandweek, February 24, 2003
1977 (earliest)
Toyetic," says [Bernard] Loomis. His won Favorite Professional word. He coined it himself.

When he spoke with Steven Spielberg about building a toy line around "Close Encounters of the Third Kind," he told the director, "It sounds like a great movie, but it doesn't sound toyetic.
—Phil McCombs & Phil McCombs, “The Toy Business,” The Washington Post, December 20, 1977