Time Inc. spent $ 1 billion in paper, printing, postage, and distribution costs last year, so you can imagine why publishers are salivating about e-publishing. The only way to compete with treeware is with an electronic counterpart that provides many of paper's attributes.

A good friend and colleague of mine, Don Tapscott (author of the 1996 business bestseller The Digital Economy and a contributor to this magazine), recently did a major home renovation. He and his family gutted the place and rebuilt it. (I guess there's still some money to be made in old-fashioned treeware after all.)