n. The conversion of existing jobs and services into discrete tasks that can be requested on-demand; the emulation of the Uber taxi service, or the adoption of its business model.
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But of all the ways that Uber could change the world, the most far-reaching may be found closest at hand: your office. Uber, and more broadly the app-driven labor market it represents, is at the center of what could be a sea change in work, and in how people think about their jobs. You may not be contemplating becoming an Uber driver any time soon, but the Uberization of work may soon be coming to your chosen profession.
—Farhad Manjoo, “Uber's Business Model Could Change Your Work,” The New York Times, January 28, 2015
In any event, one would predict that the uberisation of talent is more likely to happen in the self-employed population. Indeed, sole traders and freelance agents entering a short-term commercial relationship with each other would no doubt benefit from a matching algorithm that evaluates both degree of competence for the project and psychological compatibility for working together.
—Tomas Chamorro-Premuzic, “The Uberisation of Talent: Can the Job Market Really Be Optimised?,” Forbes, March 21, 2014
It will also change the way we think about work and consumption, with every purchase becoming a potential investment, every idle hour a potential paycheck. In an Uberized world, there will literally be no such thing as a free ride, because every seat will be filled with a paying customer.
2012 (earliest)
RT @grist: DIY printable furniture ships as information instead of parts: http://bit.ly/GSb6Li now we're talknh [sic] — the "uberization" of local.
—Jean Brittingham, “RT @grist…,” Twitter, March 27, 2012
someone needs to uberize those motorcycle guys who offer you a ride in shanghai when there are no cabs. sketchy but good idea!
—Christine Lu, “someone needs…,” Twitter, May 15, 2011