Surveys from the consulting firms Deloitte and Accenture both indicate Lindsay’s shopping behavior is common. The Deloitte research found that nearly 70 percent of shoppers webroom compared with less than 50 percent who showroom before they buy.

But the showroowing [sic] effect is not the only way shoppers are changing their habits. See how reverse-showrooming, or 'webrooming', is shifting the opportunity back to the brick and mortar stores, and learn some tips on how your business can take advantage, in the infographic below

The survey found that as online shopping continues to grow as a consumer preference, there is a mutually beneficial relationship between stores and online channels. For example, while in the six months prior to the survey, 73 percent of respondents indicated that they participated in the practice of “showrooming”, or browsing at least once in-store and then buying online, an even larger number — 88 percent — said they participated in "webrooming", or browsing first on the internet then buying in-store.