v. To use the web to research a product and to then purchase the product in an offline store.
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Surveys from the consulting firms Deloitte and Accenture both indicate Lindsay’s shopping behavior is common. The Deloitte research found that nearly 70 percent of shoppers webroom compared with less than 50 percent who showroom before they buy.
—Taryn Luna, “'Webrooming' shoppers research online, then buy in stores,” The Boston Globe, November 28, 2014
But the showroowing [sic] effect is not the only way shoppers are changing their habits. See how reverse-showrooming, or 'webrooming', is shifting the opportunity back to the brick and mortar stores, and learn some tips on how your business can take advantage, in the infographic below
—“A Retailer's Guide to Webrooming,” Merchant Warehouse, May 09, 2014
2013 (earliest)
The survey found that as online shopping continues to grow as a consumer preference, there is a mutually beneficial relationship between stores and online channels. For example, while in the six months prior to the survey, 73 percent of respondents indicated that they participated in the practice of “showrooming”, or browsing at least once in-store and then buying online, an even larger number — 88 percent — said they participated in "webrooming", or browsing first on the internet then buying in-store.
That doesn’t mean that I don’t still use Amazon to find out about e-books. … I call this practice "reverse showrooming," and recommend it to e-book aficionados who want to break their Amazon habit.
—Laura Miller, “Resolved: Kick the Amazon habit in 2012,” Salon, January 11, 2012
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