We’ve known for years that word-of-mouth marketing has been partially co-opted by word-of-post, but the power of that lesson continues to impress when words like Grey (as in Fifty Shades) cease to instantly invoke Goose, sky or sweaters.

A small business that doesn’t exist on social media sites can never take advantage of free word-of-mouth (or in this case, word-of-post) advertising that social media provide — advertising that’s completely free and very, very effective.

How did you find out about this game, Recruitment thread/word of post/seeing the RPG OOC/IC thread?