n. Advertisements posted on the walls of buildings.
Advertecture has gone interactive over at Houston and West Broadway, where ANIMAL spots the above billboard and writes, "Look lucky SoHoers, Delta temporarily turned your boring boxy building into a quirky, stylish brownstone just a 'stone's throw' from Big…Ben.
—Joey Arak, “Advertecture Turns Houston Street Residents Into Limeys,” Curbed, October 14, 2008
"Advertecture" — the use of buildings for product placement — is not entirely new in New York; remember the old Pan Am (now MetLife) building? But in recent years, the practice has become a whole lot less gracious.
—Alissa Quart, “Billboards by Any Other Name,” The New York Times, October 14, 2007
1997 (earliest)
The Flatiron mural is a . . . mural. The Adelaide rock face is an ad. But what an ad. No mere TV blurb dropped into a sitcom; nor a placard on a bus, or even a billboard. This is monumental, in a league with the pyramids or a medieval cathedral: This is monumental advertecture.
—Rick Salutin, “The omnipotent voice of the Great God, Business,” The Globe and Mail, March 28, 1997