n. Advertisements posted on the walls of buildings.
Advertecture has gone interactive over at Houston and West Broadway, where ANIMAL spots the above billboard and writes, "Look lucky SoHoers, Delta temporarily turned your boring boxy building into a quirky, stylish brownstone just a 'stone's throw' from Big…Ben.
"Advertecture" — the use of buildings for product placement — is not entirely new in New York; remember the old Pan Am (now MetLife) building? But in recent years, the practice has become a whole lot less gracious.
The Flatiron mural is a . . . mural. The Adelaide rock face is an ad. But what an ad. No mere TV blurb dropped into a sitcom; nor a placard on a bus, or even a billboard. This is monumental, in a league with the pyramids or a medieval cathedral: This is monumental advertecture.