Borg complex
n. The belief that a particular kind of technological progress or the universal adoption of a specific technology product is inevitable and that to resist it is therefore futile.
A Borg Complex is exhibited by writers and pundits whenever you can sum up their message with the phrase: "Resistance is futile."
—Gerry Canavan, “Resistance is futile: Forests, lightning, MOOCs, and the Borg complex,” Gerry Canavan, February 12, 2013
The spirit of the Borg lives in writers and pundits who take it upon themselves to prod on all of those they deem to be deliberately slow on the technological uptake. These self-appointed evangelists of technological assimilation would have us all abandon any critique of technology and simply adapt to the demands of technological society. Except, of course, that when this message is articulated by humans with a Borg Complex it loses the tone of cool, malevolent indifference and instead takes on a tone of grating condescension.
—Michael Sacasas, “The Borg Complex,” The Frailest Thing, June 18, 2012
2006 (earliest)
The bogeyman feeds some intrinsic need for tech denizens to target an enemy. Call it Borg Love: Resistance is futile, we will be assimilated, but we really need you to motivate us!

From the late 1980s through the turn of the century, Microsoft epitomized the Borg complex.
—Paul Andrews, “Microsoft vs. Google,” The Seattle Times, January 02, 2006
Amazingly (and somewhat reassuringly) this is the first Star Trek-related term to make in into the Word Spy dictionary. Star Trek fans will get it immediately, but the rest of you need only know that the Borg is an alien race of cybernetic organisms that assimilates other species. For our lexical purposes here, the Borg believe that any species they target will inevitably be assimilated, therefore "resistance is futile."