Gianotto's day job entails managing technology for a New York City based creative agency called Noise—and that requires her to spend a lot of time on Facebook. There, she said, the clickbaity headlines just came "one after another after another," to the point where borrowing common phrases from the viral content "became a running joke because it was so frequent."

To the average online journalist, few words are as irksome as the clinical and ill-defined "content." Everything on the internet is content, which means a reblogged chart about millenials [sic] with a clickbaity title is lumped into the same category as a yearlong investigation into New York City homelessness.

Reason magazine compiled the "The 10 most absurd Time magazine covers from the last 40 years" and the coverlines feel downright clickbait-y if you ask us.