Many billboards have slogans in 'Denglish' — a mix of English and German. Ad posters for sleeveless jumpers call them 'tanktops'. And Berlin's roadsweepers are promoted under the slogan 'We Kehr For You' — kehr means to sweep.

In Germany, there is an ongoing debate about language, specifically what they call 'Denglish' — the increasing use of English. Advertisers there are incorporating English phrases into their ad copy. The current campaign for the national airline, Lufthansa, is 'Thinking in new directions.' A German telephone company is called 'First Telecom' and advertises itself with the line, in English, 'You can't beat the First.' Volkswagen, a German company if there ever was one, uses 'New Beetle' instead of 'neue Kafer.' Volkswagen said 'New Beetle' sounds 'more hip' than 'neue Kafer.'