While not as attractive as the sexy swimsuits from which it takes its portmanteau — quite the opposite, arguably — the "facekini" is intended to preserve women's good looks.

Scared that your day of fun in the sun on a beach will scorch your skin and leave your face ugly and pigmented? Or that the harsh UV rays will destroy your pale skin? If so, here's the newest beachwear trend called the 'facekini' that has come to your rescue.

Tanning products, tanning salons and just plain, old-fashioned tanning might be all the rage in the West, but trends have moved in the opposite direction in China, where the pale face is seen as prettier.

So in order to help beach-goers keep their complexions light, a radical new product has taken off: the 'face-kini'.