n. Experienced executives hired to give a firm the appearance of credibility amd reputability, particularly in a new company dominated by young entrepreneurs.
1998
Remember it was computer people who coined the term "gray matter" — older employees who are hired specifically because of their years, in order to add credibility to the enterprise.
1997
Often, the consulting firm is involved in the "grey matter" side of the project, the organization is responsible for its operationalization, and therefore teamwork is required.
1996 (earliest)
Gray Matter
Older, experienced business people hired by young entrepreneurial firms looking to appear more reputable and established.
Older, experienced business people hired by young entrepreneurial firms looking to appear more reputable and established.
But in 2001, an "old school" emphasis on improving the efficiency of operations and locating customers with deep pockets is back in vogue, and a tech company's investors breathe a sigh of relief when a "gray hair" (or a "no hair") CEO is in charge.