A couple of years ago, Teller joined a coterie of illusionists and tricksters recruited by Stephen Macknik and Susana Martinez-Conde, researchers at the Barrow Neurological Institute in Phoenix, Arizona, to look at the neuroscience of magic. Last summer, that work culminated in an article for the journal Nature Reviews Neuroscience called "Attention and Awareness in Stage Magic." Teller was one of the coauthors, and its publication was a signal event in a field some researchers are calling magicology, the mining of stage illusions for insights into brain function.

Over the past couple of years, neuroscientists and magicians have been getting together to create a science that might be called "magicology". If successful, both sides stand to benefit. By plundering the magicians' book of tricks, researchers hope to develop powerful new tools for probing perception and cognition. And if they find any tricks they can't explain, that could lead to new knowledge about how the brain works.

What do you get when you bring scientists and magicians together? Magicology, according to New Scientist. Magicians often use a range of methods to manipulate and trick the human mind. So cognitive neuroscientists believe that by teaming up with magicians they can gain insights into how these tricks work and learn how the mind operates.