moon rocket
n. A company with a stock price that rises dramatically following an initial public offering.
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Many venture-capital investors believe that out of a portfolio of ten investments, only two will be "moon rockets" — ventures that produce a big payoff with a successful initial public offering.
—Christine W. Letts, “Virtuous Capital,” Harvard Business Review, March 01, 1997
There are very few moon rockets," says Bill Bygrave, a professor of entrepreneurship at Babson College in Wellesley. "The moon rockets are the Microsofts, Lotuses and Intels, the ones that start with the intent to get very big quickly because they're in a very big potential market. The typical business is not a moon rocket. Most enter very small niches.
—Maria Shao, “Getting the lead out,” The Boston Globe, September 04, 1994
1994 (earliest)
Finally to Zeneca which has stopped giving the impression of a moon-rocket and begun to establish a chart with an identifiable uptrend.
—The Trader, “Traded Options: A New Course Of Treatment,” Investors Chronicle, January 14, 1994
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