n. A fake, insincere, or misleading campaign, particular for political office.
Also Seen As
A fair number of these campaigns were never real to begin with. They're shams — or sham-paigns, if you will — designed to snag some free press during the slow months and elevate the would-be candidate's profile.
—Ryan Teague Beckwith, “Time to pop the 'sham-paign' bubble,” Lowell Sun, August 20, 2013
Shampaigns have become increasingly popular and will continue to do so. As viral marketing becomes mainstream, we will see more and more shampaigns as this is a technique that creates talk and can successfully carries consumers from one media to another, for example a television commercial to a website.
—Zac Martin, “Sparkling Shampaign,” Pigs Don't Fly, November 09, 2007
2004 (earliest)
Now you can also hit the "shampaign trail" by sending in your own mock-ups of the likely presidential candidates.
—“Shampaign moments,” The Guardian, February 18, 2004