n. The convergence of e-commerce technologies and interactive television.
And next to come into wider use will be full t-commerce, via your television — a complete merger of the Internet and television.
Last year, electronic commerce changed the nature of shopping for ever. In the US, dotcoms infiltrated every market sector from groceries to electronics even to cars. But it is just the beginning. This year, we will see the arrival of T-commerce — or television commerce. Merge the ease of use of the television with the immediacy and e-commerce capabilities of the personal computer and that's what you get.
The proceeds from the offering will be used primarily to fund its growing application development business, which enables networks and content providers to offer enhanced programming such as "t-commerce" (e-commerce on the TV) and interactive advertising.