adj. Describes a retailer that sells products through three channels: bricks-and-mortar stores, a catalog, and a website.
Traditional companies that have set up Web sites aren't immune to this reality. The luxury goods retailer Saks Fifth Avenue launched its Web site in August. Saks is now "tri-channel," the latest e-commerce buzzword: It sells in stores and through catalogues in addition to its Web presence.
Even so, Fersch is not convinced of the viability of traditional advertising. "As a tri-channel retailer, our greatest advantage is our 100 million catalogs, our 520-plus stores and our Internet presence."