adj. Describes a business model that combines online e-commerce with physical retail outlets.
That was one day after BarnesandNoble.com chief executive Jonathan Bulkeley championed the "clicks-and-mortar" philosophy that has become the mantra of electronic retailing. The ability to reach out and touch customers both in and out of cyberspace, the theory goes, will make or break future retailers.
With the 'click-and-mortar' grocers, stores that have both a local presence and online shopping capability, customers can get the best of both worlds," says GSN president Andy Robinson. "They have the known quality of their local grocer and the convenience and time-savings of online grocery shopping.
The future of the Internet will not be about the physical world versus cyberspace, but about integrating the best of the two in what Schwab dubs "clicks and mortar," said Charles Schwab co-CEO David S. Pottruck.
Click and mortar
- New funds of $20,000 for each secondary school and $6000 for primary schools to ensure all have Internet access by next year.